Have you ever struggled with pricing your products or services? If so, you’re not alone. A lot of people struggle with it. It’s called the money block. But here’s the thing – you don’t have to struggle with it. Why? Because the money block is a mentality that can be shifted.
But before we go into that, have you ever met with a group of people that truly inspire and motivate you? Those are the best groups, aren’t they? That’s part of why I love meeting with my private, VIP mastermind group every month – they are some of the best clients and people I’ve ever had the privilege of working with.
In that mastermind, we recently discussed this very issue. There, we discussed many ways to shift your mentality to overcome the money block. Because this issue is so prevalent and important, let’s go through 3 of those tricks together right now.
Money is just a tool. In and of itself, it’s neither good nor bad. It’s just a tool that use to function more smoothly as a society. It’s just a tool that was designed to make the exchange of goods, services, products, and value easier. Bartering has a place, but money really does make things much easier, doesn’t it?
But we have to remember that money is simply a tool. It’s a way to measure value – not give it.
So here’s what we have to do: we have to realize that our goods, services, and products have value. And that it’s okay to buy into the fact that their value can be reflected in a monetary amount. There’s nothing wrong with that. In fact, it’s the easiest, simplest way for everyone – both you and your clients. And that leads us to our second trick: talking to our clients.
Have you ever interviewed past clients? Questions like:
Why did they come to you?
Why did they choose your products or services?
And how did that choice impact their life?
In other words, you want to know: Why did they use your solution? And why was that valuable to them?
If you’ve already done this, that’s fantastic – because it gives you a great sense of the value that you offer your community.
If not, here’s what you do. Go back to the people you’ve worked with in the past and say, “Hey, you’ve been one of my best clients. I really love working with you. I’m looking at growing my business and would love to have more people just like you. Can I ask you a few questions?”
And since you’re asking a trusted, respected, and established client, they’re going to be more than willing to talk to you. Why? Because they already love you!
Now, as you begin to talk with your clients, you’re going to begin to get answers that make you realize this simple truth:
”Holy cow. I’m actually doing something really great in the world. What I do has phenomenal value, and is impacting lives.”
And that’s the key to buying-in to your own services and products, which is our third trick.
When you begin to see the immense value you offer, it changes your mindset. It deepens your commitment to what you already do, and increases the value and impact that you have to offer.
Now, a quick caveat. If you aren’t already “practicing what you preach,” or doing what you teach and sell, change that immediately. Why? Because if you aren’t actively participating in the same things you’re promoting, you’re subconsciously cutting yourself off from your target audience.
By using your own services, though, you’re being proactive about buying-in to your value. You’ll be in the same mindset as your clients; you’ll be able to better connect with them; and you’ll be better able to guide them through your processes.
Doing this will greatly increase the inherent value in what you’re already offering people. And that means it’ll be easier for you to see – and own – that value.
Now that you see the light at the end of the tunnel, it’s time to go back to the initial point: that it’s okay to see, own, and proudly admit the value you bring to the lives of others.
Choosing not to see it is definitely an option. It’s the path that many people take, as they keep running their business as an expensive side hobby. But that’s not the route you want, is it?
Instead, you want to run your business like a business. You want to see a profit, because you want to live a comfortable life. And so you’re choosing to make the mindset shift to get past the money block. Because this is the path to a successful business and life. You’ll be able to reap the benefits, both monetary and otherwise, for the value you’re already giving people.