Meet Lori

Change happens, Grow with it.

Hello there! I’m so happy you have found me. I love meeting other smart, funny, fascinating women like you, who know that collaborating together means we all move faster and farther than we ever dreamed possible!

Two years ago, this was me, maybe you can relate.

Eyes closed…inhale deeply…

Walking into my big fancy corporate office, here we go again. Same people, same path, same fake smiles, same passive-aggressive comments from unhappy people, same jokes about “Monday already?” same old, same old.  I was really good at my job, I actually liked many of my co-workers and my bosses, but oh the micromanaging! Checking when I log in to my computer, waiting the customary 32 seconds after I walk in to start berating me with questions, timelines and meetings (and don’t forget to have a meeting to PLAN the next meeting!). Lunch? Who has time for that, there are more fires to put out, more meetings to attend, more emails to reply to, more, more, more! I was always the go-to person, which is why it was always easy for me to move up that ladder, more promotions, more money, the American Dream right? Except for me it slowly became a soul-sucking place that I just knew wasn’t where I belonged anymore.

I started my career at the young age of 20 in the pre-LinkedIn era. My travel agent job was ridiculous and I wanted something solid.  Instead of applying to college like my husband (yes, I actually got married at age 21, yikes!), I just walked in to the fanciest building in downtown Salt Lake City and applied (yes on paper, but I’m not THAT old, come one now) for a customer service job with a national financial services company.

That’s where I discovered my love for business. It was fast-paced and results-driven. They gave me an education in the financial services world (eventually holding all the fancy licenses that prove my worth – Series 63, Series 7, Series 24, Series 9 and Series 10 – basically meaning I know my shit). I loved it, but that little voice was getting louder with every promotion. And twelve years into my successful career, that little voice got REALLY loud when I had my two sons.

In the real world, luck is not a safe deposit box. That is to say, you can’t put your money in it. In a backhanded compliment sort of way, people would always say things like– “How did you get that job so easily?” “You always get the promotion, you’re sooo lucky.” I believe you make your own luck by having a plan, positive mindset and moving your ass forward.

I loved working AND I wanted to be there for all of my son’s firsts. Up to this point I had enjoyed the life of a DINK (Double Income No Kids) for eight years, now I needed to figure out my next chapter.  Having kids was my first identity shift in learning to be a Mom. My second shift came in the title of single-mom, during my sudden divorce a few years later.

Here’s the thing that made the second shift a lot less shift-y:

  • Envisioning my new life (What do I really want?)
  • Discovering who I am (read blog post here)
  • Putting a plan in place
  • Moving my ass to make it a reality

Creating a life that had balance was finally on the horizon. I lost 200lbs of excess husband and gained a new sense of self-worth that luck had nothing to do with.

Just a few years ago, I was a national sales trainer for a well-known stock trading company (known for their excellent Super Bowl commercials). I was teaching a 2-day leadership workshop when I heard the words that would eventually catapult my confidence. One of the participants pulled me aside and he matter-of-factly stated, “I have never been more impressed with a trainer in this company. I want my business to double this year, and I want you to help me do it. What does that look like?”

Side hustle starts in 3…2…1…

I bet you really want to know how I was able to ditch working 60 hours a week, putting up with soul-sucking corporate crap, missing my kid’s precious moments, and still live a fabulous life as a single mom, philanthropist, and avid world adventurer!

It’s simple! I trained one successful commission-driven financial advisor (aka corporate entrepreneur or corpreneur) and that led to training teams of successful commission-driven corpreneurs.  I earned $25,000 from that one training. Now, I love numbers, when your annual salary is just over $100k and in one day I can earn 25% of that, it just makes sense!

Which brings me back to you! Now I want to train YOU how to increase your revenue predictably and repeatedly, just like my first clients did.

Like I said; it’s simple.

  1. Start with the end in mind.
  2. Know your numbers.
  3. Have a plan.

Here’s the deal. You can end up reliving your own version of Groundhog Day; laughing to yourself on the train, listening to “Wait! Wait! Don’t Tell Me” on NPR, and spending more time with the office “friends” that all hate Monday’s, rather than your actual friends and family…   (This was me 2 years ago)


You can spend your mornings like I do now; however the hell I want (yes, I still love my NPR podcasts, just not on the train commute!)

I’m here to help you get started.

I’m ready to make my dream business a reality! Let me talk with Lori’s team

Let me in! I want to make more money doing what I love!